Rose Costumes

"If you are always trying to be normal, you will never know how amazing you can be."-Maya Angelou

History of Rose Costumes

         Rose Costumes began as Secondhand Rose in 1976. The name came from the song “Secondhand Rose” sung by Barbara Streisand in the movie Funny Girl.  Judy Smith and Patsy Moran started the business selling vintage furniture, clothes, hats and jewelry.  Judy also used her sewing skills to market jeans mending services and adding the once popular, wildly colorful patches to them. The original location of the store was on trendy Fry Street, at the edge of the North Texas State University campus. 


During the late 70’s, Judy’s husband, Jim, opened Jim’s Diner next door to Secondhand Rose and the two businesses soon grew into a popular Denton hangout.  In the early 80’s, Patsy moved to Austin to open her own store and Judy continued on with Secondhand Rose.  However, due to great customer demand to rent the vintage clothing, Judy decided to change her business model. Since sewing had always been her first love, making and renting costumes seemed like the perfect fit.


To accommodate the growing inventory of costumes, Judy moved the store from Fry Street to Elm Street in 1987.  The larger space allowed her talent for decorating to shine through all of the dramatically themed rooms.  With a new passion and focus on costumes, she decided to change the name of the business to Rose Costumes. Local theatres and high schools quickly became fans and loyal customers of the high quality costumes.  By 2004, the store was bursting at the seams with costumes and another move had to be made. Stonehill Center (formerly an outlet mall) in north Denton, provided double the space and a huge parking lot to accommodate school buses full of theater students and easy access off Interstate 35.  


In 2010, Annemarie Aldrich joined Rose Costumes as the Store Manager. Under her leadership, the company flourished, evolving into an exceptional hub for theatre and all who love to perform. By 2018, Annemarie took over as Rose Costumes's sole owner and proprietor. Her dedication to extraordinary customer service coupled with unbridled creativity creates a magical experience for our guests.




Secondhand Rose

To watch a 20 minute documentary about Judy and Rose Costumes click on the video below.

The Cast

Annemarie "Gypsy" Aldrich

Master Diva of Delegating Minions

Store Tour

We take pride in the fine details of our store's decorations and every square inch exudes creativity.  The only way to truly experience the wonderment is through a visit but check out some of our favorites parts of the store below.

Store Gallery

Dressing Rooms

Rosinni Bros. Circus

221 B Baker St. aka Bathroom

Sweeney Todd's Barbershop/ Mrs. Lovett's Meat Pies

Fallout Shelter

Sherwood Forest

Ms. Havisham's Dining Room

Rosita Cantina

Belle's Ballroom

The Mouse House

Alice in Wonderland

Address: 5800 I-35 N. #508 Denton, TX 76207  Phone: 940-566-1917



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