"If you are always trying to be normal, you will never know how amazing you can be."-Maya Angelou
History of Rose Costumes
Rose Costumes began as Secondhand Rose in 1976. The name came from the song “Secondhand Rose” sung by Barbara Streisand in the movie Funny Girl. Judy Smith and Patsy Moran started the business selling vintage furniture, clothes, hats and jewelry. Judy also used her sewing skills to market jeans mending services and adding the once popular, wildly colorful patches to them. The original location of the store was on trendy Fry Street, at the edge of the North Texas State University campus.
During the late 70’s, Judy’s husband, Jim, opened Jim’s Diner next door to Secondhand Rose and the two businesses soon grew into a popular Denton hangout. In the early 80’s, Patsy moved to Austin to open her own store and Judy continued on with Secondhand Rose. However, due to great customer demand to rent the vintage clothing, Judy decided to change her business model. Since sewing had always been her first love, making and renting costumes seemed like the perfect fit.
To accommodate the growing inventory of costumes, Judy moved the store from Fry Street to Elm Street in 1987. The larger space allowed her talent for decorating to shine through all of the dramatically themed rooms. With a new passion and focus on costumes, she decided to change the name of the business to Rose Costumes. Local theatres and high schools quickly became fans and loyal customers of the high quality costumes. By 2004, the store was bursting at the seams with costumes and another move had to be made. Stonehill Center (formerly an outlet mall) in north Denton, provided double the space and a huge parking lot to accommodate school buses full of theater students and easy access off Interstate 35.
In 2010, Annemarie Aldrich joined Rose Costumes as the Store Manager. Together, she and Judy believe strongly in the vision of pairing extraordinary customer service with unbridled creativity to create a magical experience for our guests.
To watch a 20 minute documentary about Judy and Rose Costumes click on the video below.
Judy "Chief" Smith
Chief Creatologist and Imagineer
Annemarie "Gypsy" Aldrich
Master Diva of Delegating Minions
Daniel "Goggles" Bernardo
Director of Conjectural Anachronistic Mechanics
Danny "Zombie" Garcia
Captain of Atmospheric Transformations
Eli "Little Monster" Aldrich
Monster of Distraction
Anne "Suds" Pearson
Lead Hygiene Solutions Officer
Kayly "Mouse" Nesser
Principle Client Interactions Facilitator
Emily "Viking" Rolen
Student of Roseology
Jana "Needles" Smith
Internal Quality &
We take pride in the fine details of our store's decorations and every square inch exudes creativity. The only way to truly experience the wonderment is through a visit but check out some of our favorites parts of the store below.